WOW! Such a great book. Plain and simple. Yet so many good points that this post has almost 5000 words.

Overall, it’s a great read. On the surface it seems to apply to Web App Developers only. The methodology, advice on skill sets (i.e. writing) actually applies to everyone.

The book has a free html version that can be read here.

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Emily Bennington is the founder of professionalstudio365.com, you can find her bio here. She came to UBS last Thursday (Jun 30th, 2011)

Here are my notes:

For young college grads, poor communication skills => #1 career stopper

Research shows, years of e-communications (email, twitter, facebook) lead to losing ability to recognize facial cues.

Don’t be too nice, don’t be too aggressive. Find a middle ground.

Go for it

ask yourself this everyday: What are you doing today to change your circumstances so they are aligned with what you want to be?

Biggest complain from employers about young grads nowadays: Poor work ethics.

Can work ethics be taught? It’s more important to have clear expectations and several year objectives.

Best tools for managing up:

Create a Friday memo for your boss, including:

• What you’ve accomplished
• Challenge
• Goals for next week